Merchant rewards
Follow the money behind the incentive.
A merchant-funded reward starts with a commercial budget and a defined qualifying purchase. A useful programme can explain both.
Set the eligibility rules.
Define the customer group, products, campaign period, spending condition, reward and budget.
Verify the purchase.
Qualification uses transaction records. Refunds, reversals and disputes need to update the reward state.
Measure cost alongside the outcome.
Compare reward spend and qualifying sales with a defined baseline. Attributed revenue is not automatically incremental revenue.
Let’s work through the details.
Tell us about your business, the role you would take and the requirements that matter to you.