Merchant rewards
Follow the money behind the incentive.
A merchant-funded reward starts with a commercial budget and a defined qualifying purchase. A useful programme can explain both.
Programme rules
Set the eligibility rules.
Define the customer group, products, campaign period, spending condition, reward and budget.
Eligible purchases
Verify the purchase.
Qualification uses transaction records. Refunds, reversals and disputes need to update the reward state.
Settlement & rewards
Measure cost alongside the outcome.
Compare reward spend and qualifying sales with a defined baseline. Attributed revenue is not automatically incremental revenue.