# Follow the money behind the incentive.

Canonical page: https://finanzer.ai/learn/merchant-rewards

> A merchant-funded reward starts with a commercial budget and a defined qualifying purchase. A useful programme can explain both.

A merchant-funded reward starts with a commercial budget and a defined qualifying purchase. A useful programme can explain both.

## Set the eligibility rules.

Define the customer group, products, campaign period, spending condition, reward and budget.

## Verify the purchase.

Qualification uses transaction records. Refunds, reversals and disputes need to update the reward state.

## Measure cost alongside the outcome.

Compare reward spend and qualifying sales with a defined baseline. Attributed revenue is not automatically incremental revenue.

## Merchant rewards questions

## Let’s work through the details.

Tell us about your business, the role you would take and the requirements that matter to you.

[Discuss the model](https://finanzer.ai/contact?topic=Platform%20discussion#enquiry)

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